Cultural health style Essay Example | Topics and Well Written Essays - 500 words

Cultural health style - Essay Example Access to highly advanced medical technologies and to good medical services are the two general health disparities quite common to African Americans. Quaye (2005) remarks that there are barriers in accessing medical care especially to the African-American cultural group. And these barriers go beyond the economic facet. Access to the health care system in America is racially embedded. Particularly to pregnant women, â€Å"African American women are twice as likely as whites to receive no health care at all† (as cited in Quaye, 2005, p. 2). Cockerham further notes that if pregnant African American women were ever to receive a medical care service, it only occurred in the last trimester of their pregnancies (as cited in Quaye, 2005). Johnson (1999) admits that it is not always possible for African Americans to access and receive medical services and even to â€Å"obtain the care they need† (p. 5). Besides the lack of accessing the health services characterized in the Ameri can medical setting, the African Americans hardly receive the services that are substantially high standard, let alone proper to their medical needs. For instance, African Americans undergo an amputation procedure which is â€Å"3.6 times as frequent among Blacks as whites† (as cited in Quaye, 2005, p. 2).

Review of 'The Moths of War' Assignment

Review of 'The Moths of War' - Assignment Example However, recent experiments have found out that the original experiments were never truly inaccurate and the scientist was not a fraud. In addition, there is no evidence that Kettlewell forged or manipulated his data to prove the hypothesis. Scientists normally fight back in order to review older science for continued credibility. They carry out exhaustive experiments aimed at repairing the tattered reputation of the older science and reverse the advances of the opponents. They carry out a series of classic experiments to help cement the status of the disputed fact. Such large experiments are conducted to iron out the problems with the older science and prove that it was indeed correct. Therefore, the scientists never throw away the older science and start a fresh. The scientists did not concede that something was wrong. They went ahead and carried out a series of experiments to prove that the works of the original scientist was not wrong but had some problems. The original experiments were never truly inaccurate and the scientist was not a fraud as claimed by journalist Hooper. Majerus discovered that the Hopper’s book was littered with factual errors. There is no evidence that Kettlewell forged or manipulated his data to prove the

Solution to World Poverty Essay Example for Free

Solution to World Poverty Essay Try to imagine when you became a homeless child who is facing death because of starvation, would not you want a piece of bread from a kind man? In the article The Singer Solution to World Poverty Peter Singer talks about whether we should save poor children or not by donating money. In his article, Singer helps us realize our response for the deaths of children in poor families by asking the reader to consider hypothetical situations and put these moral issues into real life. In the long run, simply donating money to poor countries do not solve the problem. In my opinion, we should help the poor children to make their own living, by spending our money on popularization of education and health care in the poor countries. In the first few paragraphs, Singer uses examples from the Brazilian film Central Station and basically says that in America and other countries, people are more likely to condemn people who do not donate. For example, people who might have been quick condemn Dora if she had not rescued the boy actually go back to places far more comfortable than Doras apartment after the movie ends. This suggests that people who are able to help the poor children do not take actions to help them. Therefore, we should start to help poor children by donating money to the charity rather than wait for someone else to do it. Like the author says Donated to one of a number of charitable agencies, that money could mean the difference between life and death for children in need. Another example from the article was authors analysis of Living High and Letting Die by Peter Unger. The example is about close-to-retirement Bob, who chooses not to throw the switch that would have directed the train to another track and saved childs life. In the same manner, it is very wrong of us for not calling the charity number listed on P299 after seeing it, because we chose not making the phone call while we could have saved one childs life by making it. According to the author Now you, too have the information you need to save childs life. How should you judge yourself if you dont do it? In our real life, it is understandable that people prefer to do nothing, because I did not call that charity neither. However, our problem is that we tend to rely on the majority, because nobody will blame the majority. In this case, some people might ask then why should we donate our money to the charity while the majority is not willing to do so? The author calls this follow-the-crowd ethics-the kind of ethics that led many Germans to look away when the Nazi atrocities were being committed. We do not excuse them because others were behaving no better. However, I do not agree with Singers opinion that we should donate everything beyond necessities, where Singer says An American household with an income of $50,000 spends around $30,000 annually on necessities, according to the Conference BoardTherefore, for a household bringing in $50,000 a year, donations to help the worlds poor should be as close as possible to $20,000. However, we save one child by donating $200 as the author suggests, one life saves one life, fair and kind enough. Since we are living in real world, we should look towards reality, and the reality is that every one of us is selfish. For example, a guy chooses to go to a local Pizza restaurant every Friday night with his weekly extra income, lets assume $25 approximately. Suddenly, he is required to donate all of that 25 dollars to a local charity. Imagine what might happen to that guy, it will certainly take him a while to get used to not eat in that pizza restaurant anymore. Donating someones extra income means giving up certain habits supported by that part of the income, and it could be just as difficult as persuading a smoker to give up smoking. Therefore, we all need to donate money, but not everything beyond necessities. Now, here comes an important question: what do people really need in these poor countries? If I only donate $200, are those money really going to change a childs life? The answer is depended on what organization you are donating to. According to Garrett Hardin, in his article Lifeboat Ethics: The Case Against Helping the Poor he is trying to convince the readers not to donate, because the worlds resources are inequitably distributed. and We cannot safely divide the wealth equitably among all peoples so long as reproduce at different rates. To do so would guarantee that our grandchildren, and everyone elses grandchildren, would have only a ruined world to inhabit. Therefore, in the long run, by simply donating money or resource (especially foods), we are making the population growth differential between poor and rich countries even bigger. Thus, we should let them suffer now in order to make a brighter life for their future generation and ours. However, according to Hardin, there is one exception: instead of giving poor people fish, we can teach them how to fish, so that they will be able to make their own living in the future. For example, we can spend our money on popularizing education and health care in poor countries, so we are helping poor children to create their own survival abilities. In the end, we should clarify the value of 200 dollars: it might be nothing for rich people to spend that amount on a luxury dinner (some of the top restaurants charge even more than that) in this case the value of $200 might be tasty foods and a comfortable environment. Now, lets save this $200 and give it to an oversea aid organization assuming the money is directly spent on saving one sick childs life. In this case, the value of $200 is certainly more than a good meal. Therefore, we should definitely donate part of our extra income, but not everything beyond necessities. Furthermore, the money should be spent popularizing education and health care in poor countries. When you see your $200 has made a little difference in the life of a poor children, dont you feel happy? and dont you think that together as a whole we can make world better so we should start giving? CITATION Peter Singer. The Singer Solution to World Poverty The Norton Mix. Boston University. New York, 2012. P296-303. Print. Garrett Hardain. Lifeboat Ethics: The Case Against Helping the Poor The Norton Mix. Boston University. New York, 2012. P158-160. Print.

Market With Respect To Customers And Segmentation Marketing Essay

Market With Respect To Customers And Segmentation Marketing Essay Analysis of market with respect to customers and segmentation is a fundamental process for any market offering. Several researches has been conducting on analyzing the factors on which the homogenous markets are segmented into several groups and are made heterogeneous with respect to some attributes possessed by the customers. Market segmentation is a challenge by marketers to identify group of customers with similar attributes and then target the product according to their different needs. These segments which are made as a result of market segmentation process, are then refined and one or several segments are selected to target a particular product or market offering. The process of selecting appropriate group of customers for a particular market offering is a part of planning before the product is initially launched in the market. The overall marketing efforts are the post consequences of this process or in other way these market efforts are based on attributes possessed by the customer. Each set of customers is targeted according to their attributes. Therefore it is of crucial importance for marketers to identify these attributes of customers that can be satisfied by the product offered in the market. However, after all these planning and marketing segmentation it is a common issue for marketers to indentify the actual target market for their market offering. Sometimes it is also observed that a product targeted to a particular segment is also being used by other customers that falls apart from that targeted segment. Segments are made on several characteristics like age, gender, geographic location, personality type, income group etc. It is the decision of the marketers to segment the market according to a particular or several characteristics. The ultimate goal of this process is to match the attributes of market offering to customer needs. The processes of marketing effort followed by segmentation analysis and selection are given a direction to target that particular segment and highlight the product attributes with respect to customer needs. In our research we make an attempt to study the effect of linking a market offering to a specific segment on its acceptance by another segment. During this research we have identified several products that are linked to a particular customer segment based on different characteristics. Mainly we have divided these market offerings into three sections that are: market offerings linked to a particular gender, market offerings linked to a particular age group, market offerings linked to a particular geographic location. We included these products in our survey to identify customers acceptance of a product that is linked to a particular segment by another segment that is not targeted by that product. Problem statement To study the effects of linking market offerings to specific customer segments on its acceptance by other customer segments. In this problem statement well study the effect of linking market offerings to specific customer segments as an independent variable. We will be including market offerings that are linked to a particular market segment and will study its effect by identifying the acceptance of these products by other segments. Therefore, the acceptance of market offerings that are linked to a particular segment by another segment will be dependent variable. Hypotheses For conducting this research we have created the following hypotheses: H1: Linking a market offering to a particular customer segment based on age does not have any effect on its acceptance by another segment based on age. H2: Linking a market offering to a particular customer segment based on gender does not have any effect on its acceptance by another segment based on gender. H3: Linking a market offering to a particular customer segment based on geographic location does not have any effect on its acceptance by another segment based on geographic location. Outline of the study Initially this study included the introduction to our research. In first chapter we tried to elaborate on our research topic. We discussed the issues that lead us towards our research problem. Furthermore we motioned our research problem statement along with the variables well study from our research problem. To test the variables we have formulated our hypotheses that well check in our result section. The second chapter brings about focus of research studies obtained from various research papers available. We did in depth study of around fifteen research papers related to our study and provided a brief discussion about their views regarding their respective field of study. This will provide a theoretical base for our study. The third chapter describes our research methods in detail. It will cover methods of our data collection. The sampling technique we used to collect our data from respondents, along with the sample size. Instrument of data collection that we have used and the validity and reliability of data collected from that instrument. The research model is represented in diagram and statistical technique that we have used is also discussed. The fourth section includes results of our study. This will be supported by statistical outputs of our data analysis and its interpretation to elaborate our results in theoretical terms. In the end of this section well provide hypotheses assessment summary. The fifth chapter will provide the conclusion on basis our results and discussions about it. The implications of our study on practical grounds. It will further indicate the areas of research that we can vision for further research. Definitions Market offering: any product tangible or intangible that is offered in market or customers. Market segmentation: Process of segmenting market into similar segments. Chapter 2: LITERATURE REVIEW Johnson (1971) found that market segmentation studies can produce result which indicates desired marketing action. Techniques which are presentably available can (1) construct a product space (2) discover the shape of distribution of consumers idea point throughout such a space, and (3) identify likely opportunity for new and modified produce. Wendell R. Smith (1956) found in his studies that market segmentation is done by viewing different preference of different groups. Consumers with similar requirements and preferences are considered as a segment. Segmentation in this way in done in order to satisfy consumer wants. Through market segmentation marketers can identify the required marketing action. These technique help to indentify new offering that could be designed. Different offerings could be designed according to the customer requirements. These groups with different requirements are then divided into segments in order to bring in new products in the market (Johnson, 1971). Market segmentation consists of viewing a heterogeneous market (one characterized by divergent demand) as a number of smaller homogeneous markets in response to differing product preferences among important market segments. It is attributable to the desires of consumers or users for more precise satisfaction of their varying wants. As market segmentation simultaneously addresses the roles of both marketers and customers, the segmentation concept has captured the attention of many scholars and practitioners alike in the field. Accordingly, within the last few years, a number of new developments have emerged in market segmentation. Segmentation is based upon development on the demand side of market and represents a rational and more precise adjustment of product marketing effort to consumer or user requirements.(Smith 1956). Segmentation helps companies to achieve competitive advantage., as different segments leads to different outcomes. Segmentation helps marketers identify the role of consumer preferences. This segmentation is based on the demand by different consumer groups. Marketers design market offerings by evaluating difference preference of different segments so that it could satisfy their needs. Age based segmentation is done by dividing people into similar age groups. The first age group that was born 1946 and 1964 are known as baby boomers I . They are more prone to make saving and questioning authority, so marketers have to design the product that has more cost to benefit ratio plus they have to provide more information about the offering. The second age based segment is baby boomer II 1964 and 1973 these are more towards spending then savings. N-Gens and Generation X segment are the once that are born between 1977 and 1987 and age from 1984 to 1994 respectively. They are more prone to spending money then saving. They prefer using internet as mean to socialize with people they know, so marketers need to produce product that close to technology. (Bidwell) The brand extension decision is strategically critical to an organization. Though an extension is a way to exploit perhaps the most important asset owned by a business, it also risks decreasing the value of that asset. The wrong extension could create damaging associations that may be expensive, or even impossible, to change. Ries and Trout (1981). For most brand extensions, a motivating rationale is that the original brand has associations that will be helpful to the extension. The impact of a brand association, however, can be harmful to the extension. For example, the Betty Crocker attribute association might be viewed as negative if the name were used on fashion product designed to appeal to young women. Zeithaml (1988) Brand extension is of the most dangerous decision that a company make. The motivation behind brand extension is that the existing parent brand helps the new brand to acquire its place in the market. But as it get positive effects from parent brand it could also put a negative effect on the parent brand. As in case of failure or success of brand extension it some how reflects the reliability and success of an existing parent brand. Unrelated extensions are some times might be disastrous for the company. Gender identity, sometimes referred to as an individuals psychological sex, has been defined as the fundamental, existential sense of ones maleness or femaleness. (Spence, 1984) A number of researchers have attempted to relate purchases of product types or specific brands to personality traits of the purchasers. These researchers advanced the basic hypothesis that individuals who consume in a certain manner will also manifest certain common personality characteristics, leading to prediction of consumer behavior. (Grubb Grathwohl, 1967) When attempting to measure whether segmentation has succeeded or failed. It is important to clarify the notion of success. Little research has dealt directly with the question of success and failure in segmentation research. (Dibb, 1998) With many questions regarding the relationship between marketing strategy and measurable business outcomes, proved the link with particular strategic decisions. It is difficult to achieve. (Dibb, 1998) The classic illustration of bad understanding of segmentation principles comes from the following quotation from a MD which emerges from a study examining the competitiveness of British industries. The study recommended that British businesses were reasonably weak in the application of a segmentation approach: I dont know if we segment the markets, or who we really place ourselves against the opposition. I expect our advertising agency knows. I think we are almost certainly up-market, because we advertise in some very posh magazines (Doyle et al., 1986) Some business view segmentation other as a tactical trick than as a staid strategic marketing tool. In some respect it has become industrys buzz expression. The cure for anything and everything. The attraction to view segmentation as an additional of marketings goodies in a kind of bitter shop mentality may be just too huge. Advertising executives sometimes criticize that product and brand managers view endorsement as a tactical answer to short-term declines in sales. When the months figures are reduced, advertising personnel complain that the managers visit the promotions bitter shop, with a steady stream of requirements for quick-hit campaign. Segmentation is sometimes view in the same manner, used tactically to deliver short-term payback, ignoring the need for a longer-term viewpoint. For customers the outcome can be a confusing mix of conflicting marketing programmers. (Dibb, 1998) Managers responsibility segmentation analysis for the first time often state surprise at the lack of sensible guidance and step-by step approach to help. This conversation begins by reviewing the kinds of question which practitioners ask when moving out segmentation study, then examines the degree to which available guidance matches up to these supplies. The following questions, which are characteristic of those asked by practitioners responsibility segmentation for the first time, are drawn from deliberations with managers at several divisions of an industrial chemical trade. (Dibb, 1998) The repayment of following a plan for the entirety of the segmentation project is apparent. Planning encourages the location of clear objectives, so that marketers found from the start exactly what they desire to achieve from the keep fit. This also increases the chance that measures will be designed to confirm that objectives have been achieved. (Doyle et al., 1986) Like the target of any market segment, racial targeting is done by brand manager to maximize sales and income. The basic rationale after this strategy is that a variety of promotion programs (unique combination of products, publicity, pack-ages, pricing, sharing, etc.), each intended to better match the psychology and happiness of a separable section, will eventually produce more sales and income than would a single undifferentiated mar-kiting agenda, so called mass promotion.( Polly, Lee and -Whitney, 1965) Marketing segmentation is ordinary among large consumer merchandise firms and has incurred criticism only when the product itself is challenging. The central concern, therefore, is not classically with the use of event or sex as a basis for marketplace analysis and idea. Selective targeting can be benign or even helpful, but only if the product is. When the mar-kiting process is deferential and appropriately customized it may be more applicable, efficient and may provide better service and settlement to targeted segments. But if the product is unpleasant, even ad-dative and deadly, segmentations competence delivers more death and illness, not more payback, and pro-vides damage, not a service. (Polly, Lee and -Whitney, 1965) Segmentation in commerce markets should reflect the association needs of the party involved and should not be based solely on the customary consumer market loom, which is primarily the collapse method. Through use of both the collapse and the build-up approach, a more correct, in-depth, and potentially more gainful view of industrial market can be achieve (Crittenden, Crittenden, and Musky, 2002). However, evils remain concerning the practical Application and completion of B2B segmentation. Managers account that the analysis process are reasonably clear, but it is not clear how they be supposed to choose and evaluate flanked by the market segments which have been resolute. (Nude and Cheng, 2003). Much segmentation theory has been developed during the period when transactional marketing was the principal approach to marketing, rather than the more relational approaches adopted in todays service-dominated environment. Under these circumstances, the allocation of resources to achieve the designated marketing mix goals was of key importance. (Naudà © and Cheng, 2003). Evils with the segmentation literature debate with a range of market practitioners from industry as varied as industrial substance and car mechanism to distillers and nibble foods are quick to condemn the convenience and ease of use of the so-called academic writing. The use of technical and turgid speech is a particularly common disparagement, though not unique to the segmentation literature. While it is beyond the scope of this piece to conduct a complete examination of general question about the style and arrangement of academic literature, it is important to discover issues which are specific to the segmentation text. One of the most fundamental concerns is that the writing reflects a inlet between educational and practitioner needs and that academics have a research agenda which sets different kinds of priorities to those of practitioners. A second area of worry is that the literature fails to believe some of the sensible constraints faced by marketers seeking to implement segme ntation advance. (Dibb, 1998) Chapter 3: RESEARCH METHODS 3.1 Method of Data Collection The method of data collection for this research will be Personal Surveying Technique which is highly effective for this research study. As far as the procedure is concerned for the collection of data. Firstly we will visit respondents according to the proposed sample size and ask them to solve the questionnaire for the research study. If respondents have the time they can fill the questionnaire at the moment in any other case they can fill at later time or date and the researcher can gather the questionnaire upon the set time from the respondent. 3.2 Sampling Technique Researcher proposes to use Non probability based sampling, where the researcher selects the sample based on convenience sampling, data will be mostly based on questionnaire since the researchers dont have that much time and is short of resources. 3.3 Sample size   Number of respondents for this study is 250 users for around 14 different brands which are gender, age or geography based linked. 3.4 Instrument for Data Collection   Self administered questionnaire will be used to collect data from the correspondents, which will have ample number of questions to address all the variables of the study. Various options would also be assigned to each question to measure the variables. 3.4.1 Validity and Reliability Test The validity and reliability of our data that we gathered in our study is given by the following cron-batch alpha statistical test. TABLE 3.4.1 Reliability and Validity Test Case Processing Summary N % Cases Valid 246 98.4 Excludeda 4 1.6 Total 250 100.0 a. Listwise deletion based on all variables in the procedure. Reliability Statistics Cronbachs Alpha N of Items .769 60 Here the value of Cronbachs Alpha is 0.769 that is about 77%. This confirms that our data is 77% valid and can be consider as reliable data for this study. 3.5 Research Model Developed Figure 3.5 This model refers to our variables and the effect that we have studies in our research. 3.6 Statistical Technique We have used custom table percentage method in which we have developed combine effect of customers perception about the product designed for and who will use the product in percentage terms. CHAPTER4: RESULTS 4.1 Findings and Interpretations of the Results Table 4.1.1 Zong Lahore Unlimited Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 3.6% 1.2% 1.6% .0% Lahore 5.2% 55.6% 18.8% .0% All pakistan .8% 4.0% 8.4% .4% Any other .0% .0% .4% .0% Table 4.1.2 Ufone-Prepaid Karachi Offer Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 58.0% 6.4% 18.8% .4% Lahore 2.8% .0% 1.6% .0% All pakistan 4.0% .4% 6.8% .0% Any other .0% .4% .4% .0% Table 4.1.3 Jazz- Karachi Bachat Offer Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 57.6% 4.8% 20.8% 1.2% Lahore 1.2% 1.2% .4% .0% All pakistan 4.0% .8% 6.8% .4% Any other .0% .4% .0% .0% 14.00 .4% .0% .0% .0% Table 4.1.4 Zong- Karachi Unlimited Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 62.0% 3.6% 17.2% .0% Lahore 1.2% .4% 1.6% .0% All pakistan 3.6% .4% 9.6% .4% Any other .0% .0% .0% .0% Table 4.1.5 Omore Karachi ka dil khusheyon se fill Custom Tables Who else can use People of Karachi People of Lahore People of Pakistan Any other Table N % Table N % Table N % Table N % Designed for Karachi 42.0% 2.8% 22.0% .8% Lahore .4% 2.4% .8% .0% All pakistan 2.8% 2.4% 22.0% .4% Any other .8% .0% .4% .0% The above mentioned tables are related to geographic location linked to a particular segment. As a common result we can justify that even there is a lot of variation in customers perception and acceptance but if we concentrate on where majority lies we can conclude that a product that is linked to a particular geographic location is used by the customers belonging to that location. Hence the other geographic segment does not accept the marketing offer linked to another geographic segment. Table 4.1.6 Jang- Bachon ka jang Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 18.5% 18.1% 2.8% .4% 3.2% 11-18 yrs 12.0% 19.7% 7.6% .4% 7.2% 19-26 yrs 1.6% .4% 2.8% .8% 2.4% above 26 .4% .4% .8% .4% .0% Table 4.1.7 Jang- Bachon ka jang Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 18.5% 18.1% 2.8% .4% 3.2% 11-18 yrs 12.0% 19.7% 7.6% .4% 7.2% 19-26 yrs 1.6% .4% 2.8% .8% 2.4% above 26 .4% .4% .8% .4% .0% Table 4.1.8 Djuice- its fun to be young Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 1.6% .4% .4% .0% .0% 11-18 yrs 2.8% 11.2% 14.8% .4% 5.6% 19-26 yrs .8% 22.8% 19.6% 6.0% 11.6% above 26 .0% .4% .8% .4% .4% Table 4.1.9 HBL- Young Savers Account (upto 18 years) Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages 14.00 Table N % Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 2.4% 4.4% 1.6% .0% .0% .0% 11-18 yrs 16.0% 35.2% 11.2% .8% 4.0% .4% 19-26 yrs .4% 4.0% 11.2% 2.8% 2.0% .0% above 26 .0% .4% 1.2% 1.2% .8% .0% Table 4.1.10 Dawn- Young World Custom Tables Who else can use 10 yrs or below 11-18 yrs 19-26 yrs above 26 All ages 41.00 Table N % Table N % Table N % Table N % Table N % Table N % Designed for 10 yrs or below 7.6% 10.0% .4% .0% 1.6% .0% 11-18 yrs 14.0% 20.0% 13.2% 2.0% 9.6% .4% 19-26 yrs 1.2% 4.0% 6.0% 2.4% 2.4% .0% above 26 .8% .8% 1.2% .8% 1.6% .0% In this section of our instrument we presented the market offering linked to a particular customer segment based on age group. The general result of all 4 market offerings is showing that there is a significant variation in usage of product designed for a particular age by other age groups. Hence we can conclude that a market offering linked to a particular age group is accepted by other age groups. Table 4.1.11 Garnier Men Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 66.8% 4.0% 14.2% female only 3.2% 2.0% 2.4% both genders 1.2% .4% 5.7% Table 4.1.12 Jazz-Ladies Package Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 6.4% 2.8% 1.2% female only 2.8% 31.2% 29.6% both genders 3.2% 4.0% 18.8% Table 4.1.13 Gillette- The best a Man can get Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 68.1% 4.0% 10.5% female only 4.0% 2.8% 2.0% both genders 2.8% .4% 5.2% Table 4.1.13 Head and Shoulder- for Men Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 41.5% 5.6% 25.4% female only 4.8% .4% 1.2% both genders 2.8% 2.0% 16.1% Table 4.1.14 Ufone- Ladies Package Custom Tables Who else can use Male only female only both genders Table N % Table N % Table N % Designed for Male only 4.4% 3.2% 2.0% female only 3.2% 33.1% 26.2% both genders 3.6% 3.6% 20.6% In this last section we presented market offerings that are linked to a particular gender. In this it is not justifiable to give a general consensus for all the 5 products we presented. There is a different pattern of behavior that is identifies and it is with respect to the nature of the product. Hence we can conclude that for cosmetic or body care products the market offering linked to a particular gender is not used by other gender and hence not accepted. However in case of telecommunication packages, a market offering linked to a particular gender is accepted by other gender and they can use it. 4.2 Hypotheses Assessment Summary Table 4.2 Hypotheses Assessment HYPOTHESES SUMMARY ASSESMENT H1:- Market offering linked to a particular customer segment based on age does not have any effect on another customer segment based on age. With respect to age we have seen there is a lot of variation in usage of product by other age groups. H1 accepted H2:- Market offering linked to a particular customer segment based on geographic location does not have any effect on another customer segment based on geographic location. With respect to geographic location prominent behavior is that a market offering is used by same geographic location its linked to rather than other geographic locations. H2 rejected H3:- Market offering linked to a particular customer segment based on gender does not have any effect on another customer segment based on gender. In this the usage of a product by other gender is according to the nature of product however the prominent behavior suggest that the product linked to a particular gender is not used by opposite gender H3 accepted CHAPTER 5: CONLUSION, DISCUSSION, IMPLICATION AND FU

Outline on John Bede Polding :: Catholic Figures Bishops Science Essays

Outline on John Bede Polding John Bede Polding- John Bede Polding was born at Liverpool on the 18th of October 1794 and died at Sydney, 16 March 1877. During his life he contributed in many ways to the growth of Catholicism in Australia through many different events. He was the first Catholic Archbishop in Australia, although he was ordained in England. He came to Australia in 1835  ¡Ã‚ ¨and at once set to work to organize his vast diocese. He found only three priests in New South Wales and one in Tasmania; these with the three or four Benedictine monks whom he had brought with him constituted the entire force at his disposal. Then, and for many years afterwards, he worked like one of his priests, saying Mass daily in various stations, often in the convict prisons, teaching the Catechism, hearing the confessions of multitudes, and attending the sick and dying. He obtained permission to give retreats in the prison establishments, and between 1836 and 1841 no less than 7000 convicts made at least ten days' retre at under his guidance. ¡Ã‚ ¨ Because of his good work the authorities began to bring every new shipload of Christian convicts to him, and he assisted all of them personally and attempted to help them before they were sent off to different places throughout Australia, showing his remarkable patience and acceptance for all people.  ¡Ã‚ §In 1841 Bishop Polding revisited England and thence went on to Rome to report on his vicariate and petition for the establishment of a hierarchy, which was granted in 1842, the vicar Apostolic becoming first Archbishop of Sydney and Primate of all Australia. During this visit he was sent on a special diplomatic mission to Malta, and in recognition of his success therein was made a Count of the Holy Roman Empire and an assistant at the pontifical throne. In 1843 he returned to Sydney, taking with him a band of Christian Brothers, four Passionists, and some Benedictines. His return as archbishop aroused a violent storm among the Church of England par ty in the colony, but his gentleness and tact disarmed all opponents. ¡Ã‚ ¨ This displays some of the ways that Polding contributed to the forming of Christianity in Australia during its early stages. He also contributed to the founding of the benedict nuns in Australia. He brought the two founding Nuns, Scholastica Gregory and Magdalen le Clerc, to Australia, where they began Benedictine Monastic life for women on February 2nd, 1849.

The Power of the Moral Ideal in The Fountainhead Essay -- Fountainhead

The Power of the Moral Ideal in The Fountainhead  Ã‚      The Fountainhead is a novel of gigantic proportions.   It deals with great talent and great mediocrity, with great love and great hatred, with great ambition and equally great complacence.   It unpretentiously chooses to steer clear of the much hyped common man, with his commonplace dreams and aspirations. The theme of The Fountainhead can be summarized in the famous line by the author-"man's ego is the fountainhead of human progress".   The novel exalts egotism, which is generally looked upon in our world with great dislike.   The protagonist, Howard Roark, is a man used by the author to exemplify this philosophy.   He is a man of outstanding genius whose only fault seems to be that the world is not ready for him.   This man's genius remains unrecognized by the society, he is shunned and ridiculed, but no number of attempts to break him, to force him to confine his work within the parameters laid by the society succeed.   The inborn talent in this man and the fountainhead of inspiration in his soul cannot be restrained by any force on earth. Individualism is the doctrine on which the novel is based." No man can live for another".   If a man has talent, and recognises the potential within him, he has the right to be an egotist.   Egotism must not be equated with false pride.   A man who believes in himself acquires the strength to combat the whole world.   Such is the case of Howard Roark.   What puts him on a plane much higher than every other character in this novel is the sheer power and self conviction he exudes in the face of the gravest adversity.   Howard Roark is as powerful as he is not because he has any control over the society or the minds of others, but because ... ...redible strength can never be destroyed .he may physically be open to destruction, but the fountainhead -of inspiration within him and his amazing self-conviction can never be shattered. Works Cited and Consulted Berliner, Michael S., ed. Letters of Ayn Rand. By Ayn Rand. New York: Dutton, 1995. Branden, Barbara. The Passion of Ayn Rand: A biography. New York: Doubleday, 1986a Branden, Nathaniel. My Years with Ayn Rand. San Francisco: Jossey-Bass Publishers, 1999. Garmong, Dina. Personal interview. 2 Nov. 1999. Peikoff, Leonard. The Philosophy of Objectivism, A Brief Summary. Stein and Day, 1982. Rand, Ayn. The Fountainhead. New York: Plume, 1994. The Ayn Rand Institute. "A Brief Biography of Ayn Rand" [Online] available www.aynrand.org/aynrand/biography.html, 1995 Walker, Jeff. The Ayn Rand Cult. Carus Publishing Company, 1999

Home School vs Public School Essay

Home school and public school is a debated subject. Parents are disputing whether home school education or a public school education is more beneficial for their child. An education that fits the needs of a child is important; that’s why there are things to be considered when choosing an educational path for a child. Certainly in a public school setting a parent should take note that their children is in a better learning environment to have and gain social diversity. Whereas in a homeschool setting they won’t have that face-to face interaction with other children of different cultures and races. Exposing a child to diversity at an early age helps to shape them into more accepting people, and they would be less likely to shy away from new things. Exposure to different cultures and religions is different in a home school setting. The child doesn’t get to shake the other persons hand or speak to them to know that they sound a little different and things like that spark their curiosity to ask questions and find out more about the differences and why. The only socialization the child receives is that pertaining to extracurricular activities after their home school cessation such as karate or soccer. Getting a grip on social diversity at an early age can help a child to create new ideas and change that can be beneficial to society and the world. Assuredly another thing to consider is the horrible truth about negative peer pressure and how it is more present in public school than in home school. This is one of the main reasons parents decide that home school is better for their child and it’s understandable. However, peer pressure won’t just fade into the background. It’s talked about in the newspaper and as well as on television, how children succumb to the peer pressure and in the end takes their own life and sometimes the lives of others. Although parents choose to home school their child, it doesn’t make the threat go away or remove it. If a parent is deciding that a home school education is better for their child because of peer pressure then, they should also be aware that they are sheltering the child from the harsh reality of the world. It won’t benefit the child is he/she is sheltered from it and never explained what it is or what it even sounds like. That child will grow up and get out in the world and doesn’t understand why some people aren’t very nice or single them out of the crowd. A parent should take the time to understand for themselves what peer pressure is, what the cause is, and how to deal with it. The parents should also take the time to teach their child how to avoid it. Once a parent has enough knowledge on peer pressure, they can explain it to the child and give them a understanding so they are not left in the dark no matter what educational path is chosen. Although there are many pros and cons about home school and public school, one of the biggest benefits of home schooling is the student/ teacher ratio. The teacher has more time for each individual student, therefore meaning they have time for increasing their learning. Its easier to create a focused learning environment without distractions and interruptions. In public schools, there are at least 20 to 30 students to one teacher, therefore, those distractions and interruptions are present. This makes it difficult for the child to focus and gain the knowledge needed to have success in the world. Unquestionably within a home school setting, a child can receive a customized education. Some children struggle with math or reading. Some kids have giftedness in science or history. No matter what their struggle or giftedness may be, home schooling permits the child and the parent to customize the education to maximize learning, get past and strengthen and weaknesses, and provide focus for those things that the child has a special interest in. The way that homeschool is placed is beneficial to a child that has needs concerning an education. For example, a child that has trouble focusing because they feel bored. A curriculum centered on a favorite subject would help. In public school, the curriculum is set and there really is no changing that fact. This isn’t necessarily a bad thing because it could teach a child that sometimes you don’t always get a choice and that’s okay. In conclusion many parents want the best educational path for their child. Whether that be in a homeschool setting where they can choose the child’s curriculum or in a public school setting where the child will have more of a chance to be socially diverse. No matter which option of an education is chosen, the parent will realize that all things must be considered when deciding on a good and healthy education for their child.